When I think of this a boon or a bane, proverb comes in my mind excess of everything is bad. Social Media is a platform for people to interact with each other and present their opinions or convey their thoughts via virtual communities and networks. Social media apps like- Twitter, Instagram, Facebook, LinkedIn, etc. are used all over the world. Family and friends who are staying miles away from each other can use social media’s free messaging and calling apps, this is the most economic method. Now people are able to find their childhood friends, connect with them through social media. It is a huge opportunity for the company, especially - The Start-ups where they had to spend a lot of money on advertising previously. With the sudden outburst of social networking, changing the entire perception, thus they can initiate their business with less cost. Now every passing day, every passing hour, people’s usage of the internet and social media, has been increasing at a higher pace. Thus, Digital Marketing is a new field that is under huge progression. Social media engages people constantly and accumulate everyone in some of the other trending activity. People have embraced social media so persistently that it has become an integral part of our lives now. We can improve ourselves by sharing our ideas, information, and knowledge with those, who have the same interests, even if they are far away from us. Whereas, people are increasingly comparing their lives with others and this decreases happiness levels and also can lead to self-esteem issues. A lot of SNS (social network sites) users are preferring online conversations rather than face-to-face. It’ll affect communication skills, relationships, and even mental health. There is a high risk for children and teenagers from cyberstalking. Gossips and rumors spread soon. Spending in front of a computer for long hours creates many health problems. But social networking sites are a boon. It depends on how we use them, whether to improve ourselves or to degrade. But children and teenagers must be guided by their guardians because they can easily be manipulated and affected by cyber threats. We should not disclose too much personal information because it’s risky. Life will be great if we spend less time on social networking sites and more time in the real world.